Privacy Policy

Information about the Collection of Personal Data and Contact Details of the Controller 1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to any data that can personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Wowlabs GmbH, Grünstraße 2, 33615 Bielefeld, Germany, Tel.: 01772754223, Email: martin@wowlabs.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" and the padlock symbol in your browser's address bar.

Data Collection When Visiting Our Website When you visit our website for informational purposes, i.e., without registering or otherwise providing us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used (if applicable, in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

Hosting & Content Delivery Network Hosting via Shopify We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and presenting the online shop based on a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the services provided by Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. For data transfer to Shopify Inc. in Canada, the adequacy decision of the European Commission ensures an adequate level of data protection. For further information on Shopify's privacy policy, please visit the following website: https://www.shopify.de/legal/datenschutz

Further processing on servers other than those mentioned by Shopify will only take place within the framework explained below.

Cookies To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified duration, which may vary depending on the cookie. You can check the duration of cookie storage in your browser's cookie settings.

Some of the cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the execution of the contract, in accordance with Art. 6(1)(a) GDPR in case of consent given, or in accordance with Art. 6(1)(f) GDPR for the protection of our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

Contact 5.1 Freshchat This website uses the live chat system "FreshChat" from Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA. Anonymous data is collected and stored for the operation of this live chat system and for responding to live support inquiries. Anonymous data can be used to create usage profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. Cookies enable the recognition of the internet browser. If the information collected in this way contains a personal reference, the processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in effective customer support and the statistical analysis of user behavior for optimization purposes. The data collected with FreshChat technologies will not be used to personally identify the visitor to this website and will not be merged with personal data of the bearer of the pseudonym. To prevent the storage of cookies, you can configure your internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, disabling all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymous user profile at any time with effect for the future by sending us your objection informally by email to the email address provided in the imprint.

5.2 Freshdesk We use the email ticket system of Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA ("Freshdesk") to process customer inquiries. If users of our website contact us by email, the inquiries are stored and organized in the ticket system in order to enable chronological processing and improve the service experience. Users can always view the current status of the processing of their inquiry using the individually assigned ticket number. Personal data, as far as provided in the inquiry, but at least name, first name, and email address, are collected, transmitted to Freshdesk, stored, and read there exclusively for the purpose of processing inquiries and handling them. The legal basis for processing this data is our legitimate interest in efficiently designing our customer service, responding to your inquiry as quickly as possible, and optimizing our service offering in accordance with Art. 6(1)(f) GDPR. We have concluded a data processing agreement ("Data Processing Addendum") with Freshdesk, which obliges Freshdesk to protect the data of our customers and not to disclose it to third parties. For the transmission of data outside the European Economic Area, Freshdesk relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection. Your data will be deleted after your inquiry has been finally processed. This is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and there are no legal retention obligations to the contrary. For further information on the data protection of Freshdesk, please visit: https://www.freshworks.com/de/datenschutz/

5.3 In the context of contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been finally processed. This is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and there are no legal retention obligations to the contrary.

Data Processing for Opening a Customer Account and for Contract Processing In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or for opening a customer account. The data that is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the controller mentioned above. We store and use the data provided by you for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods, unless you have expressly consented to further use of your data or a legally permitted further data use from our side has been reserved.
Use of Customer Data for Direct Advertising

Newsletter Dispatch via Klaviyo The dispatch of our e-mail newsletters is carried out via the technical service provider "Klaviyo," 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data provided by you when registering for the newsletter. This transfer is carried out in accordance with Art. 6(1)(f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there. Klaviyo uses this information for sending the newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties. To protect your data in the USA, we have concluded a data processing agreement ("Data Processing Agreement") with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process it in accordance with its data protection regulations on our behalf, and, in particular, not to pass it on to third parties. You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

Data Processing for Order Processing 8.1 To process your order, we work together with the following service providers who support us in whole or in part in the execution of closed contracts. These personal data will be transferred to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

8.2 Use of Special Service Providers for Order Processing

Billbee The order processing is carried out via the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Name, address, and, if applicable, further personal data will be passed on to Billbee in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of processing the online order. The transfer of your data is only carried out insofar as it is actually necessary for the processing of the order. You can find further information on data protection at Billbee and its data protection declaration at "billbee.io."

8.3 Use of Payment Service Providers (Payment Services)

Klarna If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden ("Klarna"). In order to process the payment, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, items, shipping method) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you have given your express consent to this in the ordering process in accordance with Art. 6(1)(a) GDPR. You can view which credit agencies your data may be forwarded to here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies The creditworthiness check may contain probability values (so-called score values). If score values are included in the result of the creditworthiness check, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. Klarna uses the information it receives about the statistical probability of a payment default to make a balanced decision about the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual processing of payments. Your personal data will be treated in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects with registered offices in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy or for data subjects with registered offices in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

9) Online Marketing

9.1 Facebook Pixel for Creating Custom Audiences (with Cookie Consent Tool)

Within our online offerings, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

When a user clicks on an advertisement placed by us on Facebook, an additional parameter is added to the URL of our linked page through Facebook Pixel. If our page allows data sharing with Facebook via Pixel, this URL parameter is written into the user's browser as a cookie, which is set by our linked page. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of Facebook Pixel, Facebook can determine the visitors to our online offerings as a target audience for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use Facebook Pixel to display Facebook Ads only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in specific topics or products determined based on the visited web pages) that we transmit to Facebook (so-called "Custom Audiences"). With the help of Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interests of users and do not appear intrusive. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The data collected is anonymous to us, so it does not allow us to draw conclusions about the identity of users. However, Facebook stores and processes the data, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes in accordance with Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to display advertisements on and off Facebook.

The data processing associated with the use of Facebook Pixel only takes place with your explicit consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, uncheck the setting for "Facebook Pixel" in the "Cookie Consent Tool" embedded on the website.

9.2 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within Google Ads, the Conversion Tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites through advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to display advertising to you that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked through the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. In the context of using Google Ads, it may also involve the transmission of personal data to Google LLC servers in the United States.

Details about the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites. All the processing described above, especially the setting of Google Ads cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of Google Ads Conversion Tracking during your visit to our site is omitted.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. Furthermore, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en. Please note that certain functions of this website may not or only be used to a limited extent if you have deactivated the use of cookies.

You can find further information about Google's privacy policy at the following internet address: https://www.google.com/policies/privacy/.

10) Web Analytics Services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies," which are text files that are stored on your device and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there, and it may also be transmitted to Google LLC servers in the United States.

This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. Through this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and truncated there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with further services related to website usage and internet usage. The IP address transmitted by your browser in the context of Google (Universal) Analytics is not merged with other Google data.

Google Analytics also allows the creation of statistics with information about the age, gender, and interests of website visitors based on an evaluation of interest-based advertising and the use of third-party information. This enables the definition and differentiation of user groups on the website for the purpose of targeted marketing activities. However, datasets collected via "demographic features" cannot be attributed to any specific individual.

Details about the processing initiated by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.

All the processing described above, especially the setting of Google Analytics cookies for reading information on the used device, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of Google Analytics during your visit to our site is omitted.

You can prevent the storage of cookies by configuring your browser settings accordingly; however, please note that if you do this, you may not be able to use all the functions of this website to their full extent.

You can find further information about Google's privacy policy at the following internet address: https://www.google.com/policies/privacy/.

11) Retargeting/Remarketing/Referral Advertising

Google Ads Remarketing

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the Conversion Tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We utilize Google Ads to draw attention to our attractive offers on external websites through advertising materials (referred to as Google Adwords). We can assess the effectiveness of individual advertising campaigns based on the data from these campaigns. Our goal is to display advertisements that are of interest to you, make our website more appealing to you, and ensure fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and do not serve for personal identification. If a user visits certain pages of this website while the cookie is still active, Google and we can recognize that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a unique cookie, meaning that cookies cannot be traced across the websites of Google Ads customers. The information obtained via the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. However, they do not receive information that allows the personal identification of users. When using Google Ads, there may also be a transfer of personal data to Google LLC servers in the United States.

For details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites, please visit: Google's Partner Sites Policies.

All the processing described above, especially the setting of cookies to read information on the user's device, is only carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without your consent, the use of Google Ads Conversion Tracking during your visit to our site will be omitted.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service using the "Cookie Consent Tool" provided on the website. Additionally, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plugin available at the following link: Google Ads Plugin. Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

For further information about Google's privacy policy, please visit: Google's Privacy Policy.

12) Site Functionalities

Adobe Fonts (Typekit)

This website uses web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA ("Adobe"), for consistent font display. When you visit a page, your browser loads the necessary web fonts into its cache to display text and fonts correctly. To achieve this, the browser you use must establish a connection to Adobe's servers. This may result in the transmission of personal data to Adobe's servers in the USA via your IP address. Adobe thus becomes aware that our website was accessed through your IP address. The use of Adobe Fonts aims to provide a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If your browser does not support web fonts, a default font is used from your computer.

Further information about Adobe Fonts can be found at Adobe Fonts, and in Adobe's privacy policy: Adobe Privacy Policy.

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a "Cookie Consent Tool" to obtain effective user consents for consent-required cookies and cookie-based applications. The "Cookie Consent Tool" is displayed to users as an interactive interface when visiting the site, where users can provide consent for specific cookies and/or cookie-based applications by checking boxes. Through the use of this tool, all consent-required cookies/services are loaded only when the respective user provides consent by checking the appropriate boxes. This ensures that such cookies are only set on the user's device when consent is granted.

The tool sets technically necessary cookies to store your cookie preferences. Generally, no personal user data is processed during this process. However, in individual cases, processing of personal data (such as IP addresses) may occur for the purpose of storing, associating, or logging cookie settings. Such processing is carried out in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in the legal compliance of our website.

Another legal basis for processing is Art. 6(1)(c) GDPR. As data controllers, we are legally obligated to make the use of technically unnecessary cookies dependent on the user's consent.

For more information about the operator and the settings of the Cookie Consent Tool, please refer to the corresponding user interface on our website.

14) Data Subject Rights

14.1 The applicable data protection law grants you comprehensive rights as a data subject in relation to the processing of your personal data by the data controller. We will inform you about these rights below:

Right to Information according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing. You also have the right to be informed about guarantees under Art. 46 GDPR when your data is transferred to third countries.
Right to Rectification according to Art. 16 GDPR: You have the right to prompt rectification of inaccurate data concerning you and the right to have incomplete data completed.
Right to Erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data under the conditions specified in Art. 17(1) GDPR. However, this right does not apply in particular if processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data contested by you is verified, if you oppose the erasure of your data due to unlawful data processing and request the restriction of their use instead, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data for the purpose of processing, or if you have objected to processing pursuant to Art. 21 GDPR pending the verification of whether our legitimate grounds override yours.
Right to Notification according to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing against the data controller, the data controller is obligated to communicate this rectification or erasure of data or restriction of processing to all recipients to whom your personal data has been disclosed unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission of this data to another data controller, where technically feasible.
Right to Withdraw Consent according to Art. 7(3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with future effect. Upon withdrawal, we will promptly delete the data concerned, provided further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

14.2 Right to Object

If we process your personal data based on our legitimate interest as part of a balance of interests, you have the right to object to this processing at any time for reasons arising from your particular situation. If you exercise your right to object, we will cease processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

If we process your personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, you have the right to object to the processing of your personal data for the purpose of such advertising at any time. You can exercise the objection as described above.

If you exercise your right to object, we will cease processing the data concerned for direct marketing purposes.

15) Duration of Personal Data Storage

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and, if applicable, the respective statutory retention period (e.g., commercial and tax retention periods).

If personal data is processed on the basis of an explicit consent pursuant to Art. 6(1)(a) GDPR, this data will be stored until the data subject revokes their consent.

If there are legal retention periods for data processed within the framework of contractual or quasi-contractual obligations based on Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer necessary for contract fulfillment or contract initiation, and if there is no legitimate interest on our part in continuing to store it.

If personal data is processed on the basis of Art. 6(1)(f) GDPR, it will be stored until the data subject exercises their right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights, and freedoms of the data subject, or the processing serves the assertion, exercise, or defense of legal claims.

If personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, it will be stored until the data subject exercises their right to object under Art. 21(2) GDPR.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.